Grammy award winner Meghan Trainor knew before she even started, her performance in Port Hawkesbury was “going to be lit.”
Trainor was welcomed into the Nova Scotia town Thursday evening by crowds of anxious fans holding up welcome signs or waving their smartphones.
Trainor is known for her hits like All About That Bass, Lips Are Movin’ and Like I’m Gonna Lose You.
And now Port Hawkesbury will be known as the Nova Scotia town that won the chance to have the pop star perform at a free concert.
“I didn’t know I had fans out here. It blows my mind,” she told The Chronicle Herald in a phone interview an hour or so before going on stage.
In July, it was announced that the town won the Air Miles Detour contest. First prize was the show.
There were 6,000 tickets made available for free to anyone with Air Miles cards, though some who got tickets quickly put them up for sale.
Trainor calls the town of Port Hawkesbury “adorable” and says it reminds her a lot of her hometown of Nantucket.
Air Miles works with entertainment company Live Nation, and they searched for one of their artists that they thought would make the best partner on this project.
Rachel MacQueen, vice president of marketing, says they chose Meghan Trainor because of her success, skill and her small town roots.
MacQueen says Air Miles wanted to give Canadians a chance to vote for one of five small towns that included Nelson, B.C. and Moose Jaw, Sask.
“Large cities benefit from having artists come through on tour all the time,” said MacQueen.
“But we realized small communities didn’t have that same opportunity.”
The show is being held outdoors near the Civic Centre.
Concert doors opened at 5p.m., but MacQueen says the line-up began hours before that.
“Based on the line-up, I don’t think anyone is worried about the weather.”
Meghan Trainor‘s success has skyrocketed in the last few years, capped by her Best New Artist win at the Grammys this year.
She says she owes all this to her fans and her parents.
“Without them, I would still be in my bedroom writing songs.”
Her influences include the likes of her father (“he’s pretty groovy”), Bruno Mars, James Brown, Beyoncé and composer Carole King.
This soulful, pop fusion is heard in many of her songs.
And if you take a look at some of her lyrics, the messages of female empowerment and body image are at the forefront.
“I struggle with all those things,” Trainor said.
When she came out with All About That Bass she quickly realized that others were struggling as well, and that her song helped them cope.
“Just at my last show, a fan said thank you for saving my life,” she said.
“I know I’m doing something good, so I want to do it more.”
Trainor says she hopes to come back to Canada in the near future.
“I have been everywhere, and Canada is the prettiest.”
Original publish date: Sept. 1, 2016